Time to Evolve! Americans Want A Better Energy Star Label
Image via Energy Star
EcoAlign has just put out a new EcoPinion survey, this time about Energy Star. And the findings are not exactly surprising: most Americans want Energy Star to evolve because right now, the brand is losing meaning. While it's highly recognizable among consumers, Energy Star is in need of a make-over so that consumers can be sure they're getting products that not only meet a certain standard, but exceed it. The survey...Read the full story on TreeHugger

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